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SAIA Global Marketing Blog

By Samila Amani April 22, 2019
Although, we live in the age of globalization, still when a firm enters a foreign market, it is imperative to pay attention to cultural norms and customs to adapt to the new culture specifically when it comes to names, sizes, and particularly tastes. Food and music are the two universal languages, yet each culture gives them a unique taste. Therefore; never assume, what is acceptable in one culture would be accepted in another culture.
By Samila Amany April 22, 2019
As marketing begins with reading consumers’ minds, successful global marketing begins with understanding different cultural features. 4/22/2019
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