Global investment is a key factor for growth facing firms today. It can benefit as well as hinder firms in the rapidly changing environment. For a company to keep growing, it must increase sales. Unfortunately, in most industrialized nations, products have saturated their domestic markets and are aiming at other countries for new marketing opportunities.

Because cultures, people, and the turbulence level of each country varies considerably, marketing practices that work in one country may not necessarily work in another.
Customer preferences, competitors, channels of  distribution, popular culture and language vary tremendously from one country to another.

These variations from country to country and region to region require proper research and analysis. SAIA offers Global Marketing Research Services and International Strategy Consulting to help you gain a clear understanding of your international investment
position.